Thank You For Arguing, Revised and Updated Edition: What

Thank You For Arguing, Revised and Updated Edition: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion

For when you really have to get your point acrossâ€¦Â Â Â Â Â Â Â Â Â Â
Â
*Expanded and Revised: Including new chapters on leadership, Obamaâ€™s oratorical mastery, the pitfalls of apologiesâ€”and an â€œArgument Labâ€ section to put your new skills to the test.*
Â
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.
Â
The time-tested secrets this book discloses include Ciceroâ€™s three-step strategy for moving an audience to actionâ€”as well as Honest Abeâ€™s Shameless Trick of lowering an audienceâ€™s expectations by pretending to be unpolished. But itâ€™s also replete with contemporary techniques such as politiciansâ€™ use of â€œcodeâ€ language to appeal to specific groups and an eye-opening assortment of popular-culture dodgesâ€”including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy.

Whether youâ€™re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of todayâ€™s most popular language mavens, itâ€™s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

Country	USA
Author	Jay Heinrichs
Binding	Kindle Edition
Edition	Rev Upd
EISBN	9780385347785
Format	Kindle eBook
Label	Three Rivers Press
Manufacturer	Three Rivers Press
NumberOfPages	434
PublicationDate	2013-08-06
Publisher	Three Rivers Press
ReleaseDate	2013-08-06
Studio	Three Rivers Press

Thank You For Arguing, Revised and Updated Edition: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion

You might also like...