Thank You for Arguing: What Aristotle, Lincoln, and Homer

Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Ciceroâ€™s three-step strategy for moving an audience to actionÃ‘as well as Honest Abeâ€™s Shameless Trick of lowering an audienceâ€™s expectations by pretending to be unpolished. But itâ€™s also replete with contemporary techniques such as politiciansâ€™ use of â€œcodeâ€ language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:

The Eddie Haskell Ploy
Eminemâ€™s Rules of Decorum
The Belushi Paradigm
Stalinâ€™s Timing Secret
The Yoda Technique

Whether youâ€™re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of todayâ€™s most popular online language mavens, itâ€™s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.
Country USA
Brand Three Rivers Press
Manufacturer Three Rivers Press
Binding Paperback
ItemPartNumber 9780307341440
ReleaseDate 2007-02-27
UnitCount 1
EANs 9780307341440

Country	USA
Brand	Three Rivers Press
Manufacturer	Three Rivers Press
Binding	Paperback
ItemPartNumber	9780307341440
ReleaseDate	2007-02-27
UnitCount	1
EANs	9780307341440

Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

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