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Business & Money

Commercial Policy

The 1% Windfall: How Successful Companies Use Price to Profit and Grow

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The 1% Windfall: How Successful Companies Use Price to Profit and Grow
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â€œThis breakthrough â€˜how toâ€™ book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations.â€ â€” Richard Spaulding, Member of the Board of Directors, Scholastic Corporation
Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.
Country USA
Brand Business
Manufacturer Harper Business
Binding Hardcover
ItemPartNumber 9780061684326
ReleaseDate 2010-03-16
UnitCount 1
Format Illustrated
EANs 9780061684326

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