The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

Marketing consultants reveal the twenty-two laws of marketing--including the Law of the Mind and the Law of Hype--offering hundreds of examples of what has worked and what has not in the international marketplace. 75,000 first printing. Tour.
Country USA
Brand HarperCollins
Manufacturer HarperCollins
Binding Hardcover
ItemPartNumber B4305
Model B4305-Royal-L
UnitCount 1
EANs 9780887305924
ReleaseDate 0000-00-00

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