The 7 Critical Principles of Effective Digital Marketing

The 7 Critical Principles of Effective Digital Marketing

"A must read for anyone who wants to be successful with their digital marketing." - Greg S. Reid, bestselling author of Three Feet from Gold.

Oh, look! Youâ€™re reading the synopsis. That means Iâ€™ve got another sentence or two before you get bored and jump ship to go roam greener pastures. I get that, I do the same thing all of the time. Hereâ€™s the problem with my book: That sexy little tidbit that youâ€™re looking for...you know, that hint, tip, trick, hack, best practice, â€œwhateverâ€ thatâ€™ll make you an instant digital marketing demigod...it ain't here. Iâ€™m not saying it doesnâ€™t exist. Iâ€™m not saying Santa doesnâ€™t exist either.

Hereâ€™s what I am saying: maybe, just maybe, weâ€™re doing this wrong. I said â€œweâ€ because Iâ€™m one of you! Iâ€™m a professional digital marketer (10 years and running!) and I do the same stupid thing that all of us are guilty of. I go out hunting for quick-fix content thatâ€™ll give me some sort of blueprint to success as if digital marketing genius comes in a template. Thatâ€™s exactly why I wrote this book.

Yes, strategies, tactics and best practices are important. But more important than any of that, something truly irreplaceable and a prerequisite to any lasting success: Principles. Hereâ€™s the problem that I face: Principles arenâ€™t sexy! They just arenâ€™t. Tips and hacks and all of that crap, easy to sell. But principlesâ€¦? Yawn!

So, dear reader, I issue you a warning: if youâ€™re looking for that casual read thatâ€™ll just drop a couple of little nuggets to simply make you sound smart the next time youâ€™re at a conference, I invite you to look elsewhere. (Youâ€™re looking for dessert and Iâ€™m offering up that deep-dish beef stew your mom used to make on rainy days.) However, if you want the real deal, feet on the street, decade in the making, principle-centered, value driven, foundational approach to digital marketing: You found it.

Itâ€™s time we put down our plastic spiderman sporks and pick up the fine silver so we can sit at the big boy table with every other industry. It's time for digital marketing to have a principle-centered foundation. I hope youâ€™ll join me.

Thug life,

Kasim

The 7 Critical Principles of Effective Digital Marketing is an attempt at establishing a baseline for one of the most tumultuous and change-ridden industries in existence. It takes a step back from the strategies and tactics that most digital marketing approaches start with and, instead, establishes a core and foundational structure from which all digital marketing initiatives can and should operate. The 7 Principles are simple without being simplistic and help to align digital marketers with a set of axiomatic, unchanging and foundational beliefs. In fact, these 7 principles may be the only thing about digital marketing that wonâ€™t change.
Country USA
Manufacturer Stone Soup Hustler Publications
Binding Kindle Edition
ReleaseDate 2017-02-12
Format Kindle eBook

Country	USA
Manufacturer	Stone Soup Hustler Publications
Binding	Kindle Edition
ReleaseDate	2017-02-12
Format	Kindle eBook

The 7 Critical Principles of Effective Digital Marketing

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