86 Percent Solution, The: How to Succeed in the Biggest Market

86 Percent Solution, The: How to Succeed in the Biggest Market Opportunity of the Next 50 Years (paperback)

Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more.Â Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and manage lack of infrastructure and media, low literacy levels, and 'unconventional' consumer behavior. Learn how to redefineÂ the 'real' competition; tap into the informal economy and unconventional channels; leverage expatriate word-of-mouth; pool demand to reach critical mass; piggyback innovations on local tradition; and price and package to reflect local realities. As traditional markets become increasingly unprofitable, emerging markets becomeÂ the #1 opportunity for growth.
Country USA
Manufacturer FT Press
Binding Paperback
ItemPartNumber black & white illustrations, black & whi
ReleaseDate 2005-09-14
UnitCount 1
UPCs 076092047643
EANs 9780132485067

Country	USA
Manufacturer	FT Press
Binding	Paperback
ItemPartNumber	black & white illustrations, black & whi
ReleaseDate	2005-09-14
UnitCount	1
UPCs	076092047643
EANs	9780132485067

86 Percent Solution, The: How to Succeed in the Biggest Market Opportunity of the Next 50 Years (paperback)

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