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The Advertising Effect: How to Change Behaviour

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The Advertising Effect: How to Change Behaviour
- Oxford University Press USA
Want to know how to influence other people's behaviour?

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
Country USA
Brand OXFORD UNIVERSITY PRESS
Manufacturer Oxford University Press
Binding Paperback
ItemPartNumber 9780195593921
UnitCount 1
UPCs 787721917717
EANs 9780195593921
ReleaseDate 0000-00-00

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