The Aesthetic Blueprint: The Game-changing Guide to Transforming Your Practice, Living a Fulfilling Life and Impacting the Lives of Everyone You Touch
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The Aesthetic Blueprint: The Game-changing Guide to Transforming Your Practice, Living a Fulfilling Life and Impacting the Lives of Everyone You Touch
The aesthetic market is in trouble. Despite a significant increase of consumers seeking cosmetic improvements and the availability of breakthrough technologies arriving almost daily, the market is rapidly becoming commoditized – characterized by thin margins and products sold on the basis of price and not brand or brand quality. The antidote is differentiation.This book will open your eyes to the ‘blindspots’ that are thwarting your progress and impeding the successful growth of your practice. It will provide you with the 5 key disciplines to overcome these challenges and skyrocket your practice and your life to a level of unimaginable achievement and fulfillment. Founder of the wildly popular The Aesthetic Blueprint Immersion Seminars, entrepreneur, business coach and renowned speaker, Bob Rullo openly and smartly introduces you to a new world of growth opportunity using case studies from megabrands like Apple, Starbucks and Costco, real world practice illustrations and personal anecdotes. Within these pages, you’ll discover the business strategies to prosper in any economy – good or bad . . . • How to attract and keep ideal clients and have them refer their friends• How to create a truly memorable experience using Phi measures and photography•The skill of Human Needs psychology to positively influence any interaction•The keys to building a winning team filled with A-players thriving in an impenetrable culture•That your success and your team’s success rests completely on your mindset as a leader•The daily routines to setting a new standard of personal and professional performance for yourself – after all it begins with you!Don’t waste another daydreaming of the next level. Start living it now!This is indeed your aesthetic blueprint to living your dreams!