The Alter Ego Effect: The Power of Secret Identities to

The Alter Ego Effect: The Power of Secret Identities to Transform Your Life

An award-winning performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.

There's only one person in the way of you untapping your capabilities: You. There's also one person who can move you out of the way so you can perform at your peak.Â

That person is already inside you. You just need to unlock them. This other part of you is your Heroic Self and you unlock it with an Alter Ego. AfterÂ twenty-one years of working with elite athletes, performers and leaders, Todd Herman is revealing how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson.Â

When Herman met Bo Jackson, the professional athlete told him, "Bo Jackson never played a down of football in his entire life." Bo explained that when he was young, he'd get into trouble because chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Vorhees. In that moment, he resolved to stop being Bo Jackson, and start being Jason the moment he stepped on the field.Â

In this transformative guide, Herman teaches you how to create and control an Alter Ego like Bo--and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: he knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using superman's classic trick--putting on a pair of glasses--he learned to trigger the specific traits he needed to achieve his goals.

TheÂ Alter Ego EffectÂ is not about creating a false mask--it's about finding the hero already inside you. It's a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back, and empowering you to ultimately become your best self.
Country USA
Brand Business
Manufacturer Harper Business
Binding Hardcover
ItemPartNumber 0062838636SRQ
ReleaseDate 2019-02-05
UnitCount 1
Format Illustrated
EANs 9780062838636

Country	USA
Brand	Business
Manufacturer	Harper Business
Binding	Hardcover
ItemPartNumber	0062838636SRQ
ReleaseDate	2019-02-05
UnitCount	1
Format	Illustrated
EANs	9780062838636

The Alter Ego Effect: The Power of Secret Identities to Transform Your Life

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