The Architecture of Persuasion: How to Write Well-Constructed

The Architecture of Persuasion: How to Write Well-Constructed Sales Letters

From the ancient Egyptians writing on papyrus to Internet advertisers today, writing powerful sales letters has been a critical skill in developing successful businesses.

In The Architecture of Persuasion, Michael Masterson helps you master this skill. And by using the extended metaphor of an Indiana Jones-type archeology professor on a quest for romance, he makes it fun.

You follow the professor as he catches the eye of the object of his affections... figures out what to say and do to get her to fall in love with him... and, step by step, lays the groundwork for the establishment of a mutually beneficial, long-term relationship.

In the process, you learn how to construct a powerful sales letter.
Country USA
Manufacturer American Writers & Artists, Inc.
Binding Kindle Edition
ReleaseDate 2009-11-01
Format Kindle eBook

Country	USA
Manufacturer	American Writers & Artists, Inc.
Binding	Kindle Edition
ReleaseDate	2009-11-01
Format	Kindle eBook

The Architecture of Persuasion: How to Write Well-Constructed Sales Letters