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The Art and Craft of PR: Creating the right mindset and skills to succeed in Public Relations today

R 818

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The Art and Craft of PR: Creating the right mindset and skills to succeed in Public Relations today

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.
The Art & Craft of PR was named a finalist in the "Marketing & PR" category in the 2018 National Indie Excellence Awards.
Country USA
Brand Lid Publishing
Manufacturer LID Publishing
Binding Hardcover
ReleaseDate 2018-06-21
UnitCount 1
EANs 9780999187104

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