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Business & Money

The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever

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The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever

Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, theyâ€™re carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out.

When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness. But when they are unhappy, the intersection of frustrated audiences with unaware presenters can often create dramatic and public breakdowns of communicationâ€”and even mob mentality.

In this book, communications consultant Cliff Atkinson shows that if these new kinds of audience participation are embraced and the conversations properly handled, the outcome can be a new, more effective form of communicating. Whether youâ€™re a host, presenter, or an audience member, Cliff will help you understand how this convergence of social forces is upending the presentation norm and how you can effectively manage the change.

Country	USA
Author	Cliff Atkinson
Binding	Paperback
EAN	9780321659514
Edition	1
ISBN	9780321659514
Label	New Riders
Manufacturer	New Riders
NumberOfItems	1
NumberOfPages	240
PublicationDate	2009-11-29
Publisher	New Riders
Studio	New Riders
ReleaseDate	0000-00-00

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