The Base of the Pyramid Promise: Building Businesses with

The Base of the Pyramid Promise: Building Businesses with Impact and Scale

As economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inhabitants, around 4 billion live in low-income markets in the developing world. These 4 billion people deserveâ€•and, increasingly, are demandingâ€•better lives. At the same time, the business community seeks new opportunities for growth, and the development community is striving to increase its impact. With these forces converging, the potential for mutual value creation is tremendous. This book provides a roadmap for realizing that potential. Drawing on over 25 years of experience across some eighty countries, Ted London offers concrete guidelines for how to build better enterprises while simultaneously alleviating poverty. He outlines three key components that must be integrated to achieve results: the lived experiences of enterprises to dateâ€•both successes and failures; the development of an ecosystem that is conducive to market creation; and the voices of the poor, so that entrants can truly understand what poverty alleviation is about. London provides aspiring market leaders and their stakeholders with the tools and techniques needed to succeed in the unique, opportunity-rich BoP.
Country USA
Brand Stanford Business Books
Manufacturer Stanford Business Books
Binding Hardcover
ItemPartNumber Illustrated
UnitCount 1
EANs 9780804791489
ReleaseDate 0000-00-00

Country	USA
Brand	Stanford Business Books
Manufacturer	Stanford Business Books
Binding	Hardcover
ItemPartNumber	Illustrated
UnitCount	1
EANs	9780804791489
ReleaseDate	0000-00-00

The Base of the Pyramid Promise: Building Businesses with Impact and Scale

You might also like...