The Betty Furness Westinghouse Cook Book

The Betty Furness Westinghouse Cook Book

Elizabeth Mary Furness (1916 - 1994) was an American actress, consumer advocate, and current affairs commentator. In 1948, Furness was performing in the television series Studio One, which was broadcast live. She filled in for an actor to promote Westinghouse products during the advertisement break, and impressed the company with her easy and professional manner. They offered her a contract to promote their products and she thus became closely associated with them. Furness proved a successful spokeswoman. She also purchased all of her clothing herself, not wanting Westinghouse to decide her appearance for her. During the political party conventions in the 1952 presidential election, which was heavily sponsored by Westinghouse, Furness wore 28 different outfits, enough to become the subject of a Life Magazine story. In 1953, she appeared in her own daytime television series Meet Betty Furness, which was sponsored by Westinghouse. In 1967, President Lyndon B. Johnson, aware of her work for the Democratic Party, contacted Furness and offered her the position of Special Assistant for Consumer Affairs. She accepted the assignment and continued in this role until the end of the Johnson administration in 1969. Signed by WNBC in New York, Furness reported on consumer issues, and specifically targeted examples of consumer fraud. This Westinghouse Cook Book was prepared under the direction of Julia Kiene, a Director and cook book writer for Westinghouse, and dedicated to "all the busy homemakers who gladly prepare three meals a day for their family and who delight in doing it".
Country USA
Manufacturer Simon & Schuster
Binding Hardcover
UnitCount 1
ReleaseDate 0000-00-00

Country	USA
Manufacturer	Simon & Schuster
Binding	Hardcover
UnitCount	1
ReleaseDate	0000-00-00

The Betty Furness Westinghouse Cook Book

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