The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television
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The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television
ISBN13: 9780471423638
Condition: New
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Praise for The Billion Dollar BET
"In a gripping narrative that is both inspirational and cautionary,Brett Pulley tells us how Robert Johnson built Black EntertainmentTelevision into a billion-dollar media empire. In a remarkable featof reporting, without Johnson's cooperation, Pulley shows what itreally takes to get ahead in America today, and in doing soprovides as valuable a cultural as business history." --James B. Stewart Pulitzer Prize-winning journalist andbestselling author of DisneyWar, Den of Thieves, and Heart of aSoldier
"Like or dislike? Agree or disagree? Bob Johnson's richly variedand fascinating life presses you against the window that BrettPulley opens widely." --Bernard Shaw retired CNN anchor
"Through his BET network, Bob Johnson reached the pinnacle ofcapitalism, the billionaire boys club, in the spirit of legions ofdriven, American moguls . . . Veteran business journalist BrettPulley peels back the layers of this fascinating and complexentrepreneur." --Teri Agins Senior Special Writer, the Wall Street Journal, andauthor of The End of Fashion: How Marketing Changed the ClothingBusiness Forever