The Business Book: Big Ideas Simply Explained

The Business Book clearly and simply explains all of the key theories that have shaped the world of business, management, and commerce.

Using easy-to-follow graphics and artworks, succinct quotations, and thoroughly accessible text, The Business Book introduces the would-be entrepreneur and general reader alike to the work of great commercial thinkers, leaders, and gurus.

The Business Book includes:

- Almost 100 quotations from the great business thinkers and gurus

- Information on every facet of business management, including alternative business models, with real life examples from the marketplace

- A structure that takes the reader through every stage of business strategy, from start-up to delivering the goods

The clear and concise summaries, graphics, and quotations in The Business Book will help even the complete novice understand the key ideas behind business success.