The Business Solution to Poverty: Designing Products and

The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers

Right now the number of people living on $2 a day or less is more than the entire population of the world in 1950. These 2.7 billion people are not just the worldâ€™s greatest challengeâ€”they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the worldâ€™s most intractable problems.

The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need and driven by what they call â€œthe ruthless pursuit of affordability.â€Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy. Together, they show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, healthcare, and other necessities at a fraction of the usual cost and at profit margins attractive to investors.

Promising governmental and philanthropic efforts to end poverty have not reached scale because they lack the incentives of the market to attract massive resources. This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result not only in vibrant, growing businesses but also a better life for the worldâ€™s poorest people.
Country USA
Manufacturer Berrett-Koehler Publishers
Binding Kindle Edition
ReleaseDate 2013-09-09
Format Kindle eBook

Country	USA
Manufacturer	Berrett-Koehler Publishers
Binding	Kindle Edition
ReleaseDate	2013-09-09
Format	Kindle eBook

The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers

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