The Business of Design: Balancing Creativity and Profitability

The Business of Design: Balancing Creativity and Profitability

The Business of DesignÂ debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing,Â The Business of DesignÂ reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.

Country	USA
Author	Keith Granet
Binding	Kindle Edition
EISBN	9781616891275
Format	Kindle eBook
Label	Princeton Architectural Press
Manufacturer	Princeton Architectural Press
NumberOfPages	208
PublicationDate	2012-06-19
Publisher	Princeton Architectural Press
ReleaseDate	2012-06-19
Studio	Princeton Architectural Press

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