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The Cluetrain Manifesto (10th Anniversary Edition): 10th Anniversary Edition

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The Cluetrain Manifesto (10th Anniversary Edition): 10th Anniversary Edition

Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings.The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.
Country USA
Brand Basic Books
Manufacturer Basic Books
Binding Paperback
ItemPartNumber 32223286
ReleaseDate 2011-04-05
UnitCount 1
Format Special Edition
EANs 8601416525051

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