Publishing for Profit: Successful Bottom-Line Management for Book Publishers
This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.
Country | USA |
Brand | Anthem Press |
Manufacturer | Anthem Press |
Binding | Paperback |
ItemPartNumber | 9780857281111 |
ReleaseDate | 2013-10-01 |
UnitCount | 1 |
EANs | 9780857281111 |