Design Method, The: A Philosophy and Process for Functional

Design Method, The: A Philosophy and Process for Functional Visual Communication (Voices That Matter)

Feeling uninspired? That shouldnâ€™t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. InÂ The Design Method,Â youâ€™ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB.Â The Design MethodÂ will teach you a proven, repeatable process for solving visual communication problems.

In this book, you will learn:

- Ways to conduct research and gain insight into your clientsâ€™ situations

-Â A process for establishing strategies and plans for your projects

-Â How to develop a cohesive concept and visual direction for each client/job

-Â An iterative approach to prototype, test, refine, and produce effective design

-Â Techniques for presenting and documenting creative work

-Â Tips for making your design studio operate efficiently and consistently
Country USA
Manufacturer New Riders
Binding Kindle Edition
ReleaseDate 2013-08-12
Format Kindle eBook

Design Method, The: A Philosophy and Process for Functional Visual Communication (Voices That Matter)