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The Designful Company: How to Build a Culture of Nonstop Innovation

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The Designful Company: How to Build a Culture of Nonstop Innovation

â€œThe complex business problems we face today canâ€™t be solved with the same thinking that created them,â€ says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer â€œdecideâ€ the way forward. Today we have to â€œdesignâ€ the way forwardâ€”or risk ending up in the fossil layers of business history.

This is the third in the authorâ€™s bestselling series of â€œwhiteboard overviews.â€ In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. â€œIf you wanna innovate,â€ he says, â€œyou gotta design.â€

Excerpts from The Designful Company
(Click images for larger versions)
Country USA
Brand New Riders
Manufacturer New Riders Pub
Binding Paperback
UnitCount 1
EANs 9780321580061
ReleaseDate 0000-00-00

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