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The Designing for Growth Field Book: A Step-by-Step Project Guide

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Description Specifications
Description
The Designing for Growth Field Book: A Step-by-Step Project Guide

In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.

The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designersâ€•from direct observation to journey mapping, storytelling, and storyboardingâ€•that power the design thinking process and help businesses align around a project to realize its full potential.
Specifications
Country USA
Brand Columbia University Press
Manufacturer Columbia Business School Publishing
Binding Paperback
ItemPartNumber 38475826
UnitCount 1
EANs 9780231164672
ReleaseDate 0000-00-00

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