The ESPN Effect: Exploring the Worldwide Leader in Sports

The ESPN Effect: Exploring the Worldwide Leader in Sports

ESPN has grown from a start-up cable network in a small Connecticut town to a $50 billion global enterprise. For the past 35 years, ESPN â€“ along with its sister networks â€“ has been the preeminent source for sports for millions around the globe. Its 24-hour coverage of sports news and programming has cultivated generations of sports consumers, utilizing multiple ESPN platforms for news and entertainment. The pervasiveness of the companyâ€™s branded content has influenced how sports fans think and feel about the people who play and control these games. In The ESPN Effect, leading sports media scholars examine ESPN and its impact on culture, sports journalism, audience, and the business of sports media. The final part of the book considers the future of ESPN, beginning with an interview with Chris LaPlaca, ESPN senior vice president.
As the first academic text dedicated to the self-proclaimed Â«worldwide leader in sportsÂ», this book contributes to the growth of sports media research and provides a starting point for scholars examining the present and future impact of ESPN.
Country USA
Brand Peter Lang Us
Manufacturer Peter Lang Inc., International Academic Publishers
Binding Paperback
UnitCount 1
EANs 9781433126000
ReleaseDate 0000-00-00

Country	USA
Brand	Peter Lang Us
Manufacturer	Peter Lang Inc., International Academic Publishers
Binding	Paperback
UnitCount	1
EANs	9781433126000
ReleaseDate	0000-00-00

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