☰

Business & Money

Management & Leadership

Experience Economy, Updated Edition

Sold Out / Out of Stock

Experience Economy, Updated Edition
- Used Book in Good Condition
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorableâ‚¬"and lucrativeâ‚¬"impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examplesâ‚¬"including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and othersâ‚¬"to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
Country USA
Brand Harvard Business Review Press
Manufacturer Harvard Business Review Press
Binding Paperback
ItemPartNumber 31570117
UnitCount 1
EANs 9781422161975
ReleaseDate 0000-00-00

Customers who purchased this also purchased....

tomtoc 3.5L Sling Bag with RFID Blocking, Crossbody Bag Chest Shoulder Pack for Men and Women, Water-resistant Lightweight Casual Waist Fanny Pack for Travel/Daily Use

tomtoc 3.5L Sling Bag with RFID Blocking, Crossbody Bag Chest Shoulder Pack for Men and Women, Water-resistant Lightweight Casual Waist Fanny Pack for Travel/Daily Use

OCPTY Mass Air Flow Sensor, MAF Sensor Fits for Chevy Prizm, for Lexus GS430 SC430, for Toyota Corolla 2220415010 222040D010 5S2736 SU5629 SU1354 MF4234 94859375 197400-2060 49-00074 7450010 MAS4552

OCPTY Mass Air Flow Sensor, MAF Sensor Fits for Chevy Prizm, for Lexus GS430 SC430, for Toyota Corolla 2220415010 222040D010 5S2736 SU5629 SU1354 MF4234 94859375 197400-2060 49-00074 7450010 MAS4552

COULAX 2018 Upgraded Wood Wake Up Light with Sunrise Sunset Simulation,7 Colored LED Lights, 6 Natural Sounds, FM Radios,10 Brightness Levels,Snooze Function Alarm Clock with Adapter

COULAX 2018 Upgraded Wood Wake Up Light with Sunrise Sunset Simulation,7 Colored LED Lights, 6 Natural Sounds, FM Radios,10 Brightness Levels,Snooze Function Alarm Clock with Adapter

MOTHERS ESSENTIALS Postpartum High Waist Tummy Compression Control Slimming Leggings-shipping from USA (small, black)

MOTHERS ESSENTIALS Postpartum High Waist Tummy Compression Control Slimming Leggings-shipping from USA (small, black)

150 Pack, 1" Scratch Off Stickers Labels, Round Circle - Gold

HTVRONT White Permanent Vinyl, 12

HTVRONT White Permanent Vinyl, 12" x 100 FT Glossy White Permanent Adhesive Vinyl Roll Compatible with Cricut Cutting Machine, Silhouette, Cameo Cutters, Signs, Scrapbooking, Craft, Die Cutters

Lzerking Permanent Vinyl - 12

Lzerking Permanent Vinyl - 12" x100FT White Matte Adhesive Vinyl Roll, Compatible with Cricut, Silhouette, Cameo, Craft Die Cutters, Scrapbooking

Cricut Value Permanent Vinyl, White (12in X 35ft)

Cricut Value Permanent Vinyl, White (12in X 35ft)