☰

Words, Language & Grammar

The Girl on the Magazine Cover: The Origins of Visual Stereotypes in American Mass Media

R 2,107

or 4 x payments of R526.75 with Payflex

Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

The Girl on the Magazine Cover: The Origins of Visual Stereotypes in American Mass Media

From the Gibson Girl to the flapper, from the vamp to the New Woman, Carolyn Kitch traces mass media images of women to their historical roots on magazine covers, unveiling the origins of gender stereotypes in early-twentieth-century American culture.

Kitch examines the years from 1895 to 1930 as a time when the first wave of feminism intersected with the rise of new technologies and media for the reproduction and dissemination of visual images. Access to suffrage, higher education, the professions, and contraception broadened women's opportunities, but the images found on magazine covers emphasized the role of women as consumers: suffrage was reduced to spending, sexuality to sexiness, and a collective women's movement to individual choices of personal style. In the 1920s, Kitch argues, the political prominence of the New Woman dissipated, but her visual image pervaded print media.

With seventy-five photographs of cover art by the era's most popular illustrators, The Girl on the Magazine Cover shows how these images created a visual vocabulary for understanding femininity and masculinity, as well as class status. Through this iconic process, magazines helped set cultural norms for women, for men, and for what it meant to be an American, Kitch contends.

Country	USA
Brand	University of North Carolina Press
Manufacturer	The University of North Carolina Press
Binding	Paperback
ItemPartNumber	75 illustrations, notes, bibliography, i
ReleaseDate	2001-10-29
UnitCount	1
EANs	9780807849781

You might also like...

The Classical World: An Epic History from Homer to Hadrian

The Classical World: An Epic History from Homer to Hadrian

Reading American Photographs: Images As History, Mathew Brady to Walker Evans

Reading American Photographs: Images As History, Mathew Brady to Walker Evans

Homeward Bound: American Families in the Cold War Era

Homeward Bound: American Families in the Cold War Era

Growing Up with Dick and Jane: Learning and Living the American Dream

Growing Up with Dick and Jane: Learning and Living the American Dream

Kodak and the Lens of Nostalgia (Cultural Frames, Framing Culture)

Kodak and the Lens of Nostalgia (Cultural Frames, Framing Culture)

A History of Histories: Epics, Chronicles, and Inquiries from Herodotus and Thucydides to the Twentieth Century

A History of Histories: Epics, Chronicles, and Inquiries from Herodotus and Thucydides to the Twentieth Century

Where the Girls Are: Growing Up Female with the Mass Media

Where the Girls Are: Growing Up Female with the Mass Media

Make Room for TV: Television and the Family Ideal in Postwar America

Make Room for TV: Television and the Family Ideal in Postwar America