The Googlization of Everything: (And Why We Should Worry)

The Googlization of Everything: (And Why We Should Worry)

In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling missionâ€”"To organize the worldâ€™s information and make it universally accessible"â€”and its much-quoted motto, "Donâ€™t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Googleâ€”and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Googleâ€™s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.
Country USA
Manufacturer University of California Press
Binding Kindle Edition
ReleaseDate 2012-03-13
Format Kindle eBook

Country	USA
Manufacturer	University of California Press
Binding	Kindle Edition
ReleaseDate	2012-03-13
Format	Kindle eBook

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