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The Guerrilla Marketing Handbook

R 1,439

or 4 x payments of R359.75 with Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

The Guerrilla Marketing Handbook

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
Country USA
Manufacturer Mariner Books
Binding Paperback
ItemPartNumber 0395700132_Good
UnitCount 1
UPCs 046442700139
EANs 9780395700136
ReleaseDate 0000-00-00

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