The Idea Writers: Copywriting in a New Media and Marketing Era

The Idea Writers: Copywriting in a New Media and Marketing Era

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
Country USA
Brand Springer
Manufacturer Palgrave Macmillan
Binding Paperback
ItemPartNumber biography
ReleaseDate 2010-12-14
UnitCount 1
EANs 9780230613881

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