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The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level

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The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level

Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
Country USA
Brand MACMILLAN
Manufacturer Springer
Binding Hardcover
ItemPartNumber 9781137534286
ReleaseDate 2016-09-03
UnitCount 1
EANs 9781137534286

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