The Japanese Consumer: An Alternative Economic History of

The Japanese Consumer: An Alternative Economic History of Modern Japan

By the late twentieth century, Japanese people were renowned as the world's most avid and knowledgeable consumers of fashion, luxury and quality, while the goods that embodied their tastes and lifestyle were becoming a part of global culture. Penelope Francks' book offers an alternative account of Japan's modern economic history from the perspective of the consumer. Tracing Japan's economy from the eighteenth century to the present, she shows how history has conditioned what Japanese people consume and compares their experiences with those of Europe and North America. In so doing the author presents a lucid and informed account of everyday life in Japan, exploring what people eat, how they dress, the household goods they acquire, and their preferred shopping and leisure activities. This beautifully illustrated book succeeds in making economic history palatable and entertaining. It will be a treat for students and all those interested in Japanese society and culture.

Country	USA
Author	Penelope Francks
Binding	Paperback
Brand	Brand: Cambridge University Press
EAN	9780521699327
Edition	0
Feature	Used Book in Good Condition
ISBN	0521699320
IsEligibleForTradeIn	1
Label	Cambridge University Press
Manufacturer	Cambridge University Press
NumberOfItems	1
NumberOfPages	262
PublicationDate	2009-11-16
Publisher	Cambridge University Press
Studio	Cambridge University Press
ReleaseDate	0000-00-00

The Japanese Consumer: An Alternative Economic History of Modern Japan