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Interpersonal Relations

The Language of Trust: Selling Ideas in a World of Skeptics

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The Language of Trust: Selling Ideas in a World of Skeptics

What to Say, How to Say It, Why It Matters

If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.

Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
Country USA
Brand Prentice Hall Press
Manufacturer Penguin Publishing Group
Binding Paperback
ItemPartNumber 9780735204560
Color White
ReleaseDate 2011-05-03
UnitCount 1
EANs 9780735204560

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