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The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (Jossey-Bass Leadership Series)

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The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (Jossey-Bass Leadership Series)
How leaders can use the right story at the right time to inspire change and action
This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.
- Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ
- The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change
- Stephen Denning offers a hands-on guide to unleash the power of the business narrative.
Country USA
Brand Wiley
Manufacturer Jossey-Bass
Binding Hardcover
ItemPartNumber YES5775233
ReleaseDate 2011-02-17
UnitCount 1
EANs 9780470548677

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