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The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference

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The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising.
This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance:
- #3 Read what your customer reads, watch what she watches
- #10 Quality is the absence of nonquality signals
- #15 Sell the benefit, the advantage, and the featureâ€”in that order
- #19 Get the no-bodies out of your approval process
- #41 Know when and how to scream â€œsaleâ€
Just as Jeffrey Gitomerâ€™s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesnâ€™t work in todayâ€™s advertising world.
Country USA
Manufacturer Portfolio
Binding Hardcover
ItemPartNumber localization_1591841240
ReleaseDate 2006-07-06
UnitCount 1
EANs 9781591841241

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