Hickum Looney is determined to win Soaps for Life's annual sales contest - and this year he has an edge. Looney has found that ideal customer: the proverbial little old lady, who swallows all his patter, introduces him to all her friends, and helps him fill a record number of order books. But before he can claim the Cadillac, the trip to Disney World, and the $2,000 in cash as his own, Looney must contend with the Boss, a man who outsells his own salesman year after year.