Set during the dawning of the twentieth century, The Magnificent Ambersons concerns itself with the impact of mechanical innovation on the bucolic life styles of a Midwestern town. As the novel opens, the gulf between prominent families and their aristocratic lives are contrasted with those in society whose main purpose it is to support this luxurious and frivolous existence. The aristocracy is personified by the Amberson family, wealthy and prominent, and particularly by George Amberson Minafer, the spoiled grandson of the family's founder. He is unable to understand that a great revolution is taking place around him, that the lifestyle he has always known is soon to become anachronistic as those people with talent, luck and a little capital will soon surpass him in wealth and prestige. Although he has the talent to join this new mechanical age, he prefers to be and to remain a gentleman and to believe that "being things" is far superior to "doing things." As the town grows and expands and becomes more and more industrial, and even as the Amberson family compound becomes surrounded by apartment buildings and factories, George is unable to accept the fact that he and his family are becoming irrelevant. As the town quickly turns into a dirty and depressing city and the Amberson fortune begins to crumble, he still dresses for dinner, still drives a horse and cart, and still holds to his standards "as a gentleman." Tarkington weaves in subplots involving the love story of George's widowed mother and the Henry Ford-like Eugene Morgan as well as George's own romantic involvement with Morgan's daughter.