The Marketing Gurus: Lessons from the Best Marketing Books of

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

Indispensable summaries of the best marketing books of our time
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Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundviewâ€™s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.
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Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students.
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Who are the gurus? They include:

Â Â Â â€¢Â Guy KawasakiÂ on How to Drive Your Competition Crazy
Â Â Â â€¢Â Geoffrey MooreÂ on marketing high technology, in Crossing the Chasm.
Â Â Â â€¢Â Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die.
Â Â Â â€¢Â Regis McKenna on the changing role of the customer, in the classic Relationship Marketing.
Â Â Â â€¢Â Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation.
Â Â Â â€¢Â Seth Godin on how to create a Purple Cow that will take off through word of mouth.
Â Â Â â€¢Â Lisa Johnson and Andrea LearnedÂ on marketing to women in Donâ€™t Think Pink.
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The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru.
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www.summary.com
Country USA
Brand Portfolio
Manufacturer Penguin Publishing Group
Binding Paperback
Color Silver
ReleaseDate 2013-02-26
UnitCount 1
EANs 9781591845928

Country	USA
Brand	Portfolio
Manufacturer	Penguin Publishing Group
Binding	Paperback
Color	Silver
ReleaseDate	2013-02-26
UnitCount	1
EANs	9781591845928

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

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