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Business & Money

Marketing & Sales

The Marketing Plan Handbook

R 4,093

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The Marketing Plan Handbook

A step-by-step guide to creating a customized marketing plan.

The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.
Country USA
Brand OXFORD UNIVERSITY PRESS
Manufacturer Pearson College Div
Binding Paperback
UnitCount 1
EANs 9780136089360
ReleaseDate 0000-00-00

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