The New Relationship Marketing: How to Build a Large, Loyal,

The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
One of the top social media thought leaders shares her secrets to expanding your business through relationshipsPeople have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Relationship marketing specialist Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more.
If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.
- Outlines how to become a significant "center of influence" for your customers and prospects
- Explains the unspoken rules of online etiquette--and the common "turnoffs" that drive customers and potential partners away
- Details the unique cultures of Facebook, Twitter, and other popular online platforms
- Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch
Even if you currently have zero presence online, this book will help you see measurable results in a short time.
Country USA
Brand Wiley
Manufacturer Wiley
Binding Hardcover
ItemPartNumber 9781118063064
UnitCount 1
Format Illustrated
EANs 9781118063064
ReleaseDate 0000-00-00

Country	USA
Brand	Wiley
Manufacturer	Wiley
Binding	Hardcover
ItemPartNumber	9781118063064
UnitCount	1
Format	Illustrated
EANs	9781118063064
ReleaseDate	0000-00-00

The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

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