☰

The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property

R 1,995

or 4 x payments of R498.75 with Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

Please be aware orders placed now will not arrive in time for Christmas, please check delivery times.

The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property

This is a comprehensive book on the practice of licensing from both the licensee's and licensor's perspectives. It covers the history as well as current industry specifics and statistics, both in the U.S. and in every international market. The book details marketing and advertising procedures, legal clearances, accounting, and ethics considerations. It contains an extensive appendix with sample forms that can be downloaded and customized by the purchaser of the book.
Country USA
Brand Kent Press
Manufacturer Kent Press
Binding Paperback
UnitCount 1
EANs 9781888206111
ReleaseDate 0000-00-00

You might also like...

The Power of Licensing: Harnessing Brand Equity

One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

Essentials of Licensing Intellectual Property

Profit From Your Idea: How to Make Smart Licensing Deals

Technology Licensing: A Primer

Content Licensing: Buying and Selling Digital Resources (Chandos Information Professional Series)

The 16-Word Sales LetterTM: A proven method of writing multi-million-dollar copy faster than you ever thought possible

Law Office on a Laptop: How to Set Up Your Successful Mobile Law Practice