The Noodle Narratives: The Global Rise of an Industrial Food

The Noodle Narratives: The Global Rise of an Industrial Food into the Twenty-First Century

Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By focusing on three specific markets, they reveal various ways in which these noodles enable diverse populations to manage their lives. The first market is in Japan, where instant noodles have facilitated a major transformation of post-war society, while undergoing a seemingly endless tweaking in flavors, toppings, and packaging in order to entice consumers. The second is in the United States, where instant noodles have become important to many groups including college students, their nostalgic parents, and prison inmates. The authors also take note of "heavy users," a category of the chronically hard-pressed targeted by U.S. purveyors. The third is in Papua New Guinea, where instant noodles arrived only recently and are providing cheap food options to the urban poor, all the while transforming them into aspiring consumers. Finally, this study examines the global "Big Food" industry. As one of the food systemâ€™s singular achievements, the phenomenon of instant noodles provides insight into the pros and cons of global capitalist provisioning.
Country USA
Manufacturer University of California Press
Binding Kindle Edition
ReleaseDate 2013-08-02
Format Kindle eBook

Country	USA
Manufacturer	University of California Press
Binding	Kindle Edition
ReleaseDate	2013-08-02
Format	Kindle eBook

The Noodle Narratives: The Global Rise of an Industrial Food into the Twenty-First Century

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