The Photographer's MBA: Everything You Need to Know for Your

The Photographer's MBA: Everything You Need to Know for Your Photography Business
If you have finally taken the leap with your photography and gone into businessâ‚¬â€œor if you are considering itâ‚¬â€œThe Photographerâ‚¬s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through â‚¬Å“the other 90%â‚¬Â of the job of a photographer. In this book, you will:
- Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC
- Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals
- Understand brandingâ‚¬s elements and how to define your own brand so that you stand out from the crowd
- Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability
- Tackle costs, pricing, and contracts (including copyright and model releases)
At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographerâ‚¬s MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.
Country USA
Manufacturer Peachpit Pr
Binding Paperback
ItemPartNumber 9780321888921
UnitCount 1
UPCs 785342888928
EANs 9780321888921
ReleaseDate 0000-00-00

Country	USA
Manufacturer	Peachpit Pr
Binding	Paperback
ItemPartNumber	9780321888921
UnitCount	1
UPCs	785342888928
EANs	9780321888921
ReleaseDate	0000-00-00

The Photographer's MBA: Everything You Need to Know for Your Photography Business

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