Photographer's MBA, The: Everything You Need to Know for Your

Photographer's MBA, The: Everything You Need to Know for Your Photography Business
If you have finally taken the leap with your photography and gone into businessâ€“or if you are considering itâ€“The Photographerâ€™s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through â€œthe other 90%â€ of the job of a photographer. In this book, you will:
- Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC
- Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals
- Understand brandingâ€™s elements and how to define your own brand so that you stand out from the crowd
- Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability
- Tackle costs, pricing, and contracts (including copyright and model releases)
At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographerâ€™s MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.
Country USA
Manufacturer Peachpit Press
Binding Kindle Edition
ReleaseDate 2012-11-20
Format Kindle eBook

Country	USA
Manufacturer	Peachpit Press
Binding	Kindle Edition
ReleaseDate	2012-11-20
Format	Kindle eBook

Photographer's MBA, The: Everything You Need to Know for Your Photography Business

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