Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
Overthrow: 10 Ways to Tell a Challenger Story
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Disruption: Overturning Conventions and Shaking Up the Marketplace
Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (Business Books)