The Power of Communication: Skills to Build Trust, Inspire

The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication â€” and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. You'll learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agendaâ€¦ respond to events with speed and focusâ€¦ use the power of maneuverâ€¦ prepare and planâ€¦ and put it all together, becoming a "habitually strategic" communicator.
Country USA
Manufacturer Pearson FT Press
Binding Kindle Edition
ReleaseDate 2012-04-23
Format Kindle eBook
EANs 9780132888875

The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively