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Business & Money

Marketing & Sales

The Pricing and Profit Playbook

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The Pricing and Profit Playbook

Pricing is one of the largest levers companies have for improving profits, yet B2B companies so often under-invest in pricing. This book provides simplified, practical ways to improve profits. It shows leaders how to transform and sustain high-profit pricing one play at a time. The playbook's holistic approach covers the key management elements (culture, strategy, people, processes, and systems) needed to unlock superior pricing. The advice and solutions, contained in this book, have been tested in numerous diverse businesses and proven to turn mediocre returns into superior profits.

Country	USA
Author	Joanne M. Smith
Binding	Hardcover
EAN	9780989723800
Edition	Original ed.
ISBN	0989723801
IsEligibleForTradeIn	1
Label	Bradley Publishing
Manufacturer	Bradley Publishing
MPN	black & white illustrations
NumberOfItems	1
NumberOfPages	182
PartNumber	black & white illustrations
PublicationDate	2013-10-01
Publisher	Bradley Publishing
Studio	Bradley Publishing
ReleaseDate	0000-00-00

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