The Science of Likability: Charm, Wit, Humor, and the 16 Studies That Show You How to Master Them

Are you interested in 100 percent scientific and proven ways to make friends quickly, negotiate anything you want, turn enemies into friends, gain trust, and just be flat-out likable? How about step-by-step, methodical, literally foolproof approaches to make people want you around more?

In The Science of Likability, that's exactly what you'll get. I've taken 16 of the most influential, famous, and effective psychological studies and broken them down to see exactly how you can use their findings to your advantage. Every piece of advice in this book to increase your social standing and likability factor is backed by in-depth, peer-reviewed research.

It turns out that the majority of what we do and feel is determined subconsciously - even how much people like you. Ever get that feeling that you just don't like someone's vibe but can't explain why? It's the little things that influence our psychology, and you'll learn how to subconsciously make yourself seem likable, trustworthy, and intelligent.

From Freud, Cialdini, Pavlov, Schachter, and Goleman, these 16 studies are insightful and analytical - sometimes surprising - but, most importantly, effective and actionable. They're easy to concretely implement in your daily life to level up your charm, wit, and humor. Likability is the key to business, love, and relationships - make sure you are living your potential!

Here's a preview of what you'll learn:

• How to read people like a book
• How to make friends out of enemies
• How to instantly become a close friend
• How to negotiate anything and be persuasive.
• How to make people trust you
• How to make people do what you want
• How to be a leader anyone will follow
• How to be credible and trustworthy