The Search: How Google and Its Rivals Rewrote the Rules of

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

What does the world want? According to John Battelle, a company that answers that questionâ€”in all its shades of meaningâ€”can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, thatâ€™s exactly what Google has been doing.
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But The Search offers much more than the inside story of Googleâ€™s triumph. Itâ€™s a big-picture book about the past, present, and future of search technology and the enormous impact itâ€™s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture