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The Selling of the President: The Classical Account of the Packaging of a Candidate

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The Selling of the President: The Classical Account of the Packaging of a Candidate
What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?
The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politickingâ‚¬"and how that script came to be. It introduces:
- Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts
- Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
- Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President
- And the candidate, Richard Nixon himselfâ‚¬"a politician running on television for the highest office in the land
In his introduction, Joe McGinniss discusses whyâ‚¬"unfortunatelyâ‚¬"his classic book is as pertinent today to understanding our political culture as it was the year it was published.
Country USA
Brand Penguin
Manufacturer Penguin Publishing Group
Binding Paperback
ItemPartNumber 9780140112405
Color Multicolor
ReleaseDate 1988-08-02
UnitCount 1
EANs 9780140112405

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