The Square and the Tower: Networks and Power, from the

The Square and the Tower: Networks and Power, from the Freemasons to Facebook

The instant New York Times bestseller.

A brilliant recasting of the turning points in world history, including the one we're living through, as a collision between old power hierarchies and new social networks.

â€œCaptivating and compelling.â€ â€”TheÂ New York Times

"Niall Ferguson has again written a brilliant book...In 400 pages you will have restocked your mind. Do it."Â â€”TheÂ Wall Street Journal

â€œThe Square and the Tower, in addition to being provocative history, may prove to be a bellwether work of the Internet Age.â€ â€”Christian Science Monitor

Most history is hierarchical: it's about emperors, presidents, prime ministers and field marshals. It's about states, armies and corporations. It's about orders from on high. Even history "from below" is often about trade unions and workers' parties. But what if that's simply because hierarchical institutions create the archives that historians rely on? What if we are missing the informal, less well documented social networks that are the true sources of power and drivers of change?

The 21st century has been hailed as the Age of Networks. However, in The Square and the Tower, Niall Ferguson argues that networks have always been with us, from the structure of the brain to the food chain, from the family tree to freemasonry. Throughout history, hierarchies housed in high towers have claimed to rule, but often real power has resided in the networks in the town square below. For it is networks that tend to innovate. And it is through networks that revolutionary ideas can contagiously spread. Just because conspiracy theorists like to fantasize about such networks doesn't mean they are not real.

From the cults of ancient Rome to the dynasties of the Renaissance, from the founding fathers to Facebook, The Square and the Tower tells the story of the rise, fall and rise of networks, and shows how network theory--concepts such as clustering, degrees of separation, weak ties, contagions and phase transitions--can transform our understanding of both the past and the present.

Just as The Ascent of Money put Wall Street into historical perspective, so The Square and the Tower does the same for Silicon Valley. And it offers a bold prediction about which hierarchies will withstand this latest wave of network disruption--and which will be toppled.
Country USA
Manufacturer Penguin Press
Binding Hardcover
ItemPartNumber 48743828
ReleaseDate 2018-01-16
EANs 9780735222915

Country	USA
Manufacturer	Penguin Press
Binding	Hardcover
ItemPartNumber	48743828
ReleaseDate	2018-01-16
EANs	9780735222915

The Square and the Tower: Networks and Power, from the Freemasons to Facebook

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